Five Tips For Successful Mobile Marketing
The world is constantly changing and it is your responsibility to keep up with it. People are doing more with their mobile phones these days and you should take advantage of that. Add mobile marketing to your plans and you can expect an increase in your profits. There are some tips below that can help you with that.
Everything works better when you have a solid plan. The last thing you need is to start marketing with no idea of who you are marketing to, what content you need to send, what format to use, etc. You should figure every detail out before you get started, so you know what to expect. Set some goals and aim higher once you reach them. It would help to make a list of everything you need to do since you can check tasks off of the list as you complete them.
You want customers to sign up, but it is not a good idea to offer them incentives until after they have already signed up. This may seem backward, but this way you know customers are truly interested and not just looking to get free stuff. Once a customer signs up, there should be an auto-reply that gives them some type of discount or free item. This is your way of thanking them for taking a chance on you and your business by agreeing to be contacted.
While you want to send out offers to entice customers, do not do it so much that you look desperate. Customers will think your product is better when it is not constantly discounted. Offer discounts no more than once or twice a month. That is a good way to give people the impression that what you have is worth paying for. If you insist on offering more, run a contest and give free items and discounts as prizes.
Ask for customer feedback and listen to the information you find useful. You want to keep your customers happy, so taking their advice into consideration shows them that they are important. It is a good idea to give users credit for using their ideas. You will look like a bad guy if one of your users' ideas helps you increase profits and you don't show them any type of appreciation.
Offer referral bonuses for users. Give them special codes that their friends can use to sign up. Once someone joins, check the codes against what you have in your database and reward people accordingly. You may want to put a cap on the amount of referral bonuses each user can get per month. This may seem like you are being stingy, but you don't want to give away so much it affects your overall profits.
As you can probably tell, mobile marketing is the next big thing. Once you have the right information, there should be nothing stopping you from reaching out to your audience this way. The article you just read above should have given you a great place to start.